Introducing Microsoft CRM 3.0

Microsoft saw the need for a better CRM software platform and created a solution called Microsoft DynamicsCRM ("Microsoft CRM"). They designed this software for companies of all sizes to use as their technologyplatform for implementing CRM strategies. Microsoft first released Microsoft CRM (version 1.0) in late 2002and has continued to update the software over the past few years with new releases and feature packs. Thisbook covers the latest release of the software, Microsoft Dynamics CRM 3.0. This chapter will give you a briefoverview of the Microsoft CRM 3.0 software to explain how it helps companies implement CRM strategies.We'll discuss the following overview topics:

Software design goals

Front office vs. back office

Editions

Licensing

Requirements

After we cover Microsoft CRM from a high-level perspective, the subsequent chapters will explain how you canconfigure, customize, and extend the software to meet your company's unique business needs